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- W3215713868 abstract "Public relations (PR) is a strategic management function responsible for cultivation of good relations between an organization and its strategic constituencies (stakeholders and publics; → Stakeholder Theory; Grunig 2006). The ultimate goal of → Public Relations is social harmony. The co‐orientation model of public relations assumes that organizations prefer harmony to conflict and that they can use communication for that purpose (→ Organization–Public Relationships; Consensus‐Oriented Public Relations)." @default.
- W3215713868 created "2021-12-06" @default.
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- W3215713868 date "2008-06-05" @default.
- W3215713868 modified "2023-10-14" @default.
- W3215713868 title "Co‐Orientation Model of Public Relations" @default.
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- W3215713868 doi "https://doi.org/10.1002/9781405186407.wbiecc140" @default.
- W3215713868 hasPublicationYear "2008" @default.
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