Matches in SemOpenAlex for { <https://semopenalex.org/work/W3215971275> ?p ?o ?g. }
Showing items 1 to 95 of
95
with 100 items per page.
- W3215971275 abstract "The article examines the theoretical, methodological, and practical issues of forming and developing the corporate brand and branding processes. The essential prerequisites for developing the corporate brand concept are noted, namely the intensification of competition, digitalization, technological dynamics. The vision of structural elements of branding is formed, among which the following are singled out: mission and strategy, strategic resources, corporate culture – as key. Justification of accordance with the concepts of “enterprise brand” and “product brand” is given. Based on the generalization of scientific approaches to brand evaluation, proposals for improving methodological provisions have been formed. A comprehensive study of key indicators of brand development of leading electrical and electronic companies identified the main trends and directions of increasing the level of monetization." @default.
- W3215971275 created "2021-12-06" @default.
- W3215971275 creator A5024213468 @default.
- W3215971275 creator A5034428376 @default.
- W3215971275 creator A5064771641 @default.
- W3215971275 date "2021-09-21" @default.
- W3215971275 modified "2023-10-16" @default.
- W3215971275 title "Corporate Brand: Essence, Evaluation Methodology, Experience of Electrical and Electronic Engineering Companies" @default.
- W3215971275 cites W1530487374 @default.
- W3215971275 cites W1550748775 @default.
- W3215971275 cites W1555380914 @default.
- W3215971275 cites W1583211383 @default.
- W3215971275 cites W1825225217 @default.
- W3215971275 cites W1990148280 @default.
- W3215971275 cites W2020026824 @default.
- W3215971275 cites W2038900249 @default.
- W3215971275 cites W2111771113 @default.
- W3215971275 cites W2138730142 @default.
- W3215971275 cites W2770055969 @default.
- W3215971275 cites W2783963162 @default.
- W3215971275 cites W2784048019 @default.
- W3215971275 cites W2911727758 @default.
- W3215971275 cites W2946070829 @default.
- W3215971275 cites W2982768035 @default.
- W3215971275 cites W2988189079 @default.
- W3215971275 cites W3001393935 @default.
- W3215971275 cites W3086659379 @default.
- W3215971275 cites W3096320081 @default.
- W3215971275 cites W3096469385 @default.
- W3215971275 cites W3100800364 @default.
- W3215971275 cites W3096068021 @default.
- W3215971275 doi "https://doi.org/10.1109/mees52427.2021.9598717" @default.
- W3215971275 hasPublicationYear "2021" @default.
- W3215971275 type Work @default.
- W3215971275 sameAs 3215971275 @default.
- W3215971275 citedByCount "0" @default.
- W3215971275 crossrefType "proceedings-article" @default.
- W3215971275 hasAuthorship W3215971275A5024213468 @default.
- W3215971275 hasAuthorship W3215971275A5034428376 @default.
- W3215971275 hasAuthorship W3215971275A5064771641 @default.
- W3215971275 hasConcept C136006765 @default.
- W3215971275 hasConcept C139719470 @default.
- W3215971275 hasConcept C144133560 @default.
- W3215971275 hasConcept C162324750 @default.
- W3215971275 hasConcept C162853370 @default.
- W3215971275 hasConcept C18903297 @default.
- W3215971275 hasConcept C205971072 @default.
- W3215971275 hasConcept C2524010 @default.
- W3215971275 hasConcept C26517878 @default.
- W3215971275 hasConcept C2780602052 @default.
- W3215971275 hasConcept C2994313005 @default.
- W3215971275 hasConcept C33923547 @default.
- W3215971275 hasConcept C38652104 @default.
- W3215971275 hasConcept C41008148 @default.
- W3215971275 hasConcept C56739046 @default.
- W3215971275 hasConcept C57375061 @default.
- W3215971275 hasConcept C86803240 @default.
- W3215971275 hasConcept C90673727 @default.
- W3215971275 hasConcept C91306197 @default.
- W3215971275 hasConceptScore W3215971275C136006765 @default.
- W3215971275 hasConceptScore W3215971275C139719470 @default.
- W3215971275 hasConceptScore W3215971275C144133560 @default.
- W3215971275 hasConceptScore W3215971275C162324750 @default.
- W3215971275 hasConceptScore W3215971275C162853370 @default.
- W3215971275 hasConceptScore W3215971275C18903297 @default.
- W3215971275 hasConceptScore W3215971275C205971072 @default.
- W3215971275 hasConceptScore W3215971275C2524010 @default.
- W3215971275 hasConceptScore W3215971275C26517878 @default.
- W3215971275 hasConceptScore W3215971275C2780602052 @default.
- W3215971275 hasConceptScore W3215971275C2994313005 @default.
- W3215971275 hasConceptScore W3215971275C33923547 @default.
- W3215971275 hasConceptScore W3215971275C38652104 @default.
- W3215971275 hasConceptScore W3215971275C41008148 @default.
- W3215971275 hasConceptScore W3215971275C56739046 @default.
- W3215971275 hasConceptScore W3215971275C57375061 @default.
- W3215971275 hasConceptScore W3215971275C86803240 @default.
- W3215971275 hasConceptScore W3215971275C90673727 @default.
- W3215971275 hasConceptScore W3215971275C91306197 @default.
- W3215971275 hasLocation W32159712751 @default.
- W3215971275 hasOpenAccess W3215971275 @default.
- W3215971275 hasPrimaryLocation W32159712751 @default.
- W3215971275 hasRelatedWork W1977209985 @default.
- W3215971275 hasRelatedWork W1995492958 @default.
- W3215971275 hasRelatedWork W2034260616 @default.
- W3215971275 hasRelatedWork W2259255084 @default.
- W3215971275 hasRelatedWork W2378654959 @default.
- W3215971275 hasRelatedWork W2379746538 @default.
- W3215971275 hasRelatedWork W3157365306 @default.
- W3215971275 hasRelatedWork W3159261538 @default.
- W3215971275 hasRelatedWork W3177560160 @default.
- W3215971275 hasRelatedWork W4244395232 @default.
- W3215971275 isParatext "false" @default.
- W3215971275 isRetracted "false" @default.
- W3215971275 magId "3215971275" @default.
- W3215971275 workType "article" @default.