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- W3216573011 abstract "This chapter examines the teaching of international marketing. The chapter begins with a discussion on the chronology of international marketing, with key emphasis on how the discipline has dramatically changed since the latter half of the twentieth century. The second part gives a brief overview of authentic learning pedagogy. The chapter culminates with five international marketing exercises. Each one is designed to focus on a particular area of international marketing and briefly highlights an associated authentic learning element. Features include: key takeaways and useful tips to make it straightforward for educators to implement each exercise in the classroom." @default.
- W3216573011 created "2021-12-06" @default.
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- W3216573011 date "2021-11-19" @default.
- W3216573011 modified "2023-09-26" @default.
- W3216573011 title "Teaching international marketing" @default.
- W3216573011 doi "https://doi.org/10.4337/9781789907896.00018" @default.
- W3216573011 hasPublicationYear "2021" @default.
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