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- W3217548073 abstract "This study will look at the interplay between the factors that influence brand loyalty and satisfaction. In today's corporate world, brand loyalty has become a vital to success due to greater competition, more consumer spending, and increasing information exposure. Despite the fact that there appears to be a correlation between customer pleasure and loyalty, marketers employ customer loyalty programmes to acquire and keep customers. The current study aims to determine the effects of shop choice dimensions on consumer behaviour in the context of the current investigation. The information was gathered through systematic review of the literature that comprises peer-reviewed articles." @default.
- W3217548073 created "2021-12-06" @default.
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- W3217548073 date "2021-11-26" @default.
- W3217548073 modified "2023-09-24" @default.
- W3217548073 title "Impact of Brand Loyalty and Customer Satisfaction on Apparels Industry in Chennai City" @default.
- W3217548073 hasPublicationYear "2021" @default.
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