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- W32184611 abstract "This is a study of diction used in cosmetic advertisement slogans in Cleo magazine. Here, the writer used several theories, such as stylistics, diction, and discourse to help her reconstruct the meanings of cosmetic advertisement slogans. Moreover, the data are taken from Cleo Magazine, published in November 2006, and February 2007. Then, in analyzing the data, the writer used both qualitative and quantitative approaches. In this case, the writer analyzed the data descriptively and then the writer also distributed questionnaires to 20 respondents whose criteria are adults, mainly females, interested in cosmetic products, and familiar with English. Finally, it can be concluded that the dictions used in cosmetic advertisement slogans are able to transmit its messages, in which the readers are able to capture its perceived meanings easily." @default.
- W32184611 created "2016-06-24" @default.
- W32184611 creator A5078934617 @default.
- W32184611 date "2007-01-01" @default.
- W32184611 modified "2023-09-27" @default.
- W32184611 title "The Readers' perceived meaning of cosmetic advertisement slogans in Cleo Magazine" @default.
- W32184611 hasPublicationYear "2007" @default.
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