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• W322433815 abstract "ABSTRACTThe main objective of this study is marketing strategies for frozen fish exporters in Bangladesh. Frozen fish is the second highest export earning sector of the country The major findings are holistic marketing concept can be applied for exporting frozen fish, cost based pricing as well as other pricing methods can be exercised with the proper consideration of cost related elements. Farmers may sell their products directly to the buyers. There is no substitute for a good working relationship with the foreign buyers. These good long-term relationships are best established through making contacts and building partnerships. Participation at trade shows and trade missions, shipping samples to potential buyers, sending letters and faxes, and making telephone calls should be strategy to expand market share. Possible risks to be handled include; government regulations, Patents, Predatory pricing, economy of scale, research and development, distribution agreement. A descriptive framework has been made in order to understand the marketing strategies for frozen fish exporters in Bangladesh. This study adopts with qualitative in nature. This research enables researchers to understand the concept, pricing methods, how to expand the market, promotional measures and how possible risks to be handled.Keywords: Frozen Fish, Exporters, Marketing StrategiesINTRODUCTION:Bangladesh is a densely populated agro-economy based country in Southeast Asia, with a population of 14.79 cores and an area of 147,570 square km. The average per capita accessible land resources are limited for agricultural production. In the past half a century, environmental degradation of land and aquatic habitats along with frequent natural disasters have affected the national economy(BBS, 2011).Fisheries are now considered as the most effective sector for employment generation, 63% of the total protein consumption and are the second highest export earning sector of the country (DoF, 2006).During the last two decades, significant growth rates in fisheries production have been achieved by expansion of closed water aquaculture through the intervention of production technologies and adoption of community based fisheries management for conservation and sustainable exploration of open water fisheries resources. More than 15 million people are directly or indirectly dependent on the fisheries sector for their livelihood. Therefore, government and development partners have given priority attention to promote this sector. The food safety and quality control regulations of Bangladesh are mostly based on EU and USFDA regulations as they are the major consumers of exported products (Cato and Subasinge, 2003).In the early 1980s, recognizing both the potential for exports of fish and fisheries products and the problems concerning safety and quality of the products, FAO came forward to develop product standards, regulations, and fish inspection schemes for Bangladesh. In 1983, the Bangladesh government created a Fish and Fish Products Ordinance (Inspection and Quality Control Ordinance 1983) and in 1985 upgraded the inspection laboratory and its personnel (Cato and Subasinge, 2003).This ordinance was created under the prevailing situation of the processing sector to comply with the safety regulations following from that period, which required upgrading. FAO initiated another project in 1996 to assist in the preparation of a fish safety and quality control programmed for the shrimp and fish processing plants in Bangladesh based on the Hazard Analysis and Critical Control Point (HACCP) approach. The program provided training in HACCP procedures to both the public and private sectors (Cato and Subasinge, 2003).For the purposes of Regulation EC 852/2004 and Regulation EC 853/2004, food businesses and FBOs are defined as follows:Food business means any undertaking, whether for profit or not and whether public or private, carrying out any stage of production, processing and/or distribution of food. …" @default.
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• W322433815 date "2012-07-01" @default.
• W322433815 modified "2023-09-23" @default.
• W322433815 title "Marketing Strategies for Frozen Fish Exporters in Bangladesh" @default.
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