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• W323814897 abstract "It may be that combating is not the only way to promote a flourishing entertainment world.1 While the battle against music and film piracy has played out sensationally in the media-punctuated by lawsuits against individual pirates and the shutdown of peer-to-peer (P2P) file-sharing networks such as Napster, Grokster, and BitTorrent, and buttressed by the bold antipiracy advertising campaigns of the Recording Industry Association of America (RIAA) and the Motion Picture Association of America (MPAA)-piracy of broadcast television has kept a much lower profile. But as nations make the transition to digital television, it is poised to take center stage in a way that will impact the average television consumer. Television executive Peter Chemin, President and COO of News Corporation, recently told a consumer forum that despite steps taken by the media industry to survive, it will all be for naught if content is not protected from digital thievery.2 In response, a news magazine reporter queried: Why is a TV executive so agitated about online pirates? Because he, like most media honchos, has seen the scary numbers indicating that the next big craze in illegal file sharing is not music, not movies, but television.3 Given the relative ease of access to programs broadcast on terrestrial channels, one could reasonably question whether the media industry will be plagued by any appreciable level of domestic television piracy, but that is not the MPAA's primary concern-what it really fears is international piracy.4 Rather than wait for the limited number of American television programs that belatedly make their way to syndication on international channels, worldwide consumers have instead resorted to purchasing pirated copies of such programming in DVD or VCD5 format or simply downloading the programs from the Internet.6 To date, the MPAA has attempted to curb piracy primarily by collaborating with other nations to identify and shut down pirates and confiscate pirated copies, but this approach has been relatively unsuccessful.7 The United States is not the only country facing a serious crisis of television content piracy. As the world's second largest television market,8 Japan has not escaped similar problems, although the scope of the piracy is primarily limited to East Asian countries.9 Throughout East Asia, Japanese pop culture may be likened to American pop culture elsewhere in its ubiquity and appeal.10 Its manifestations are not limited to manga (comic books), anime (animated movies or television shows), or video games-Japanese television programming is also in great demand. While some programs are actually licensed and broadcast in various East Asian countries, a great majority of them are not, and the East Asian public has resorted to purchasing readily available pirated copies. The Japanese government and the television industry have attempted to work with the governments of various East Asian nations to reduce piracy by encouraging stronger policing of copyright violations, but transnational collaborative approaches have been rather unsuccessful.12 Recently, however, Japan took a step toward curbing television broadcast piracy that is categorically different from its prior approaches. On April 5, 2004, Japan's public broadcasting station NHK and the National Association of Commercial Broadcasters (NACB) initiated implementation of a transmission signal in all terrestrial and satellite digital broadcasts that prevents users from copying television programming more than once.13 The stated purpose of the signal is to reduce piracy and thereby protect copyright holders who, it is assumed, would view ease of creating high-quality pirated copies from digital programming as a disincentive to creating content for the broadcasters.14 Japan's digital one-time copy signal foreshadows a potential similar move by the United States. In November of 2003, the FCC promulgated a plan for protecting digital broadcasting in the United States. …" @default.
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• W323814897 date "2006-04-01" @default.
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• W323814897 title "Unflagging Television Piracy: How Piracy of Japanese Television Programming in East Asia Portends Failure for a U.S. Broadcast Flag*" @default.
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