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- W331105233 startingPage "7" @default.
- W331105233 abstract "espanolA prensa gratuita esta presente en Galicia a traves das Delegacions de diarios de balde de ambito estatal -20 minutos en Vigo e A Coruna-, Quei - en Vigo- e a traves de iniciativas autoctonas de grupos de comunicacion galegos, entre as que figuran De luns a venres, Santiago Siete, el gratuito compostelano e Tierras de Santiago. Nesta comunicacion, tras facer unha breve sintese de que e prensa gratuita e cales son as suas caracteristicas, analizamos a convivencia dos diarios nacionais cos autoctonos, ao tempo que distinguimos os principais trazos diferenciais dos tres diarios galegos de balde anteriormente citados en canto a estrutura e seccions; contidos predominantes; definicion dos seus publicos e audiencias -numero de lectores, perfil de publico-, estratexias empresariais de negocio e supervivencia nunha etapa de debilidade economica, especialmente para este tipo de publicacions sustentadas nos ingresos por publicidade. Englishfree press is present in Galicia in the Delegations of national journals: 20 minutos in Vigo and in A Coruna and Que! in Vigo, but there are also autochthonous initiatives from Galicia groups of communication: De luns a venres, Santiago Siete and Tierras de Santiago. In this paper, after doing a brief synthesis of which it is the free press and which are its characteristics, we analyze the living together of the national diaries with the autochthonous ones, simultaneously that we distinguish the principal differential features of three Galician diaries according to their structure and sections; predominant contents; definition of their targets - number of readers, public's profile-, managerial strategies of business and survival in a stage of economic weakness, specially for this type of publications sustained in the income for advertising." @default.
- W331105233 created "2016-06-24" @default.
- W331105233 creator A5042675426 @default.
- W331105233 creator A5047334680 @default.
- W331105233 date "2009-01-01" @default.
- W331105233 modified "2023-09-26" @default.
- W331105233 title "A prensa gratuíta en Galicia a través de tres iniciativas autóctonas: De luns a venres, Santiago Siete e Tierras de Santiago" @default.
- W331105233 hasPublicationYear "2009" @default.
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