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- W331359620 abstract "For more than a decade, feature films produced by the GDR film company DEFA have been popular items in Germany. I analyze these films as commodities, arguing that this success by DEFA cinema needs to be read in conjunction with clever marketing strategies employed by the nonprofit foundation DEFA-Stiftung and the commercial home video distributor Icestorm Entertainment. Tracing some of these strategies, I show how DEFA feature films have become identifying markers that attest to a new eastern German regionalism and the reconsideration of the GDR past as part of Germany’s cultural history." @default.
- W331359620 created "2016-06-24" @default.
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- W331359620 date "2013-02-01" @default.
- W331359620 modified "2023-09-27" @default.
- W331359620 title "GDR Cinema as Commodity: Marketing DEFA Films since Unification" @default.
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- W331359620 doi "https://doi.org/10.1353/gsr.2013.a501306" @default.
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