FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W332827446> ?p ?o ?g. }

• W332827446 startingPage "55" @default.
• W332827446 abstract "CASE DESCRIPTION This case highlights the importance of defining the concept and determining the market when launching a new themed brand. The brand was initially scheduled launch in a smaller international market, but after market research, the launch was rescheduled a larger, more upscale market. This case has a difficulty level of three and up, appropriate junior level and beyond. The case is designed to be taught in two to three class hours in a management, marketing or an entrepreneurship course, and is expected to require about three hours of outside preparation students, consisting mainly of reading the case and familiarizing themselves with trends and opportunities in the restaurant industry. CASE SYNOPSIS Most companies do not seriously through a branding and market exercise prior to launching their business. This case is a review of a thorough exercise that was conducted prior to the launch of the themed brand to determine who you are and what you stand for while developing the theme. INSTRUCTOR'S NOTES Discussion Questions and Recommended Answers 1. What opportunities do emerging trends offer entrepreneurs? Many industries have been well grounded in traditional product offerings. New trends, especially those with global implications, offer these industries opportunities in a variety products and services. Product changes Current products and services can be modified to add or delete components, offering updated product offerings. Current product lines and services can be diversified, offering completely new products that meet the needs of new markets or new tastes of current market customers Current product lines and services can be edited and products that are no longer relevant can be deleted from the assortment. 2. What is the difference between a trend and a fad? Fads are short-term in duration with a rapid increase (acceleration) and decrease (deceleration) in sales and market share. Industries tend to gear up them with short term investments in capital and short term changes to manufacturing and distribution channels. Examples of fads include Beanie Babies and Pogs. The current go green trend is global and most industries have made long term investments in capital, manufacturing and equipment and distribution channel modifications. Trends are more long term in duration and far reaching. 3. How can you monitor trends in industries? The most up-to-date information trends can be found in professional organization publications and sites that cater to that business group and industry. It is critical to stay abreast of the most current trends in order to lead the industry with new and current product offerings. Every industry has a variety of customers; business to business, business to customer, services to the industry, manufacturing, wholesale, distribution and retail. …" @default.
• W332827446 created "2016-06-24" @default.
• W332827446 creator A5034666102 @default.
• W332827446 creator A5086760217 @default.
• W332827446 date "2011-09-01" @default.
• W332827446 modified "2023-09-24" @default.
• W332827446 title "A Brand Is Born: Taking a Creative Concept to Reality in the Restaurant Industry: Instructors' note.(Instructor's Note)" @default.
• W332827446 hasPublicationYear "2011" @default.
• W332827446 type Work @default.
• W332827446 sameAs 332827446 @default.
• W332827446 citedByCount "0" @default.
• W332827446 crossrefType "journal-article" @default.
• W332827446 hasAuthorship W332827446A5034666102 @default.
• W332827446 hasAuthorship W332827446A5086760217 @default.
• W332827446 hasConcept C144133560 @default.
• W332827446 hasConcept C162853370 @default.
• W332827446 hasConcept C19351080 @default.
• W332827446 hasConcept C2524010 @default.
• W332827446 hasConcept C33923547 @default.
• W332827446 hasConcept C90673727 @default.
• W332827446 hasConceptScore W332827446C144133560 @default.
• W332827446 hasConceptScore W332827446C162853370 @default.
• W332827446 hasConceptScore W332827446C19351080 @default.
• W332827446 hasConceptScore W332827446C2524010 @default.
• W332827446 hasConceptScore W332827446C33923547 @default.
• W332827446 hasConceptScore W332827446C90673727 @default.
• W332827446 hasLocation W3328274461 @default.
• W332827446 hasOpenAccess W332827446 @default.
• W332827446 hasPrimaryLocation W3328274461 @default.
• W332827446 hasRelatedWork W1533734922 @default.
• W332827446 hasRelatedWork W178208830 @default.
• W332827446 hasRelatedWork W195043993 @default.
• W332827446 hasRelatedWork W203257228 @default.
• W332827446 hasRelatedWork W2037595683 @default.
• W332827446 hasRelatedWork W2079731226 @default.
• W332827446 hasRelatedWork W226100683 @default.
• W332827446 hasRelatedWork W231865559 @default.
• W332827446 hasRelatedWork W2518084663 @default.
• W332827446 hasRelatedWork W2594059010 @default.
• W332827446 hasRelatedWork W2604859234 @default.
• W332827446 hasRelatedWork W27047235 @default.
• W332827446 hasRelatedWork W2742784526 @default.
• W332827446 hasRelatedWork W291900050 @default.
• W332827446 hasRelatedWork W2977338724 @default.
• W332827446 hasRelatedWork W2993546111 @default.
• W332827446 hasRelatedWork W3034813054 @default.
• W332827446 hasRelatedWork W3118847344 @default.
• W332827446 hasRelatedWork W3120561174 @default.
• W332827446 hasRelatedWork W3194144554 @default.
• W332827446 hasVolume "17" @default.
• W332827446 isParatext "false" @default.
• W332827446 isRetracted "false" @default.
• W332827446 magId "332827446" @default.
• W332827446 workType "article" @default.