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- W333416522 abstract "Contents Foreword * Introduction * The Meaning of Marketing * Library Patrons as Consumers * Library Use Patterns * Consumer Research and Behavioral Models * Repeat Buying Theory * Hypotheses * Field Work * Data Analysis * Replication * Conclusions * Appendix: Library Borrowing Trends at Cranfield * Bibliography * Index" @default.
- W333416522 created "2016-06-24" @default.
- W333416522 creator A5071371995 @default.
- W333416522 date "1992-12-29" @default.
- W333416522 modified "2023-09-27" @default.
- W333416522 title "Buyers and Borrowers: The Application of Consumer Theory to the Study of Library Use" @default.
- W333416522 hasPublicationYear "1992" @default.
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