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- W334519746 abstract "American Express initiated a new marketing strategy twenty-five years ago. Forevery new card user the company donated one cent for the recovery of the Statueof Liberty. The success of the campaign ..." @default.
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- W334519746 date "2009-01-01" @default.
- W334519746 modified "2023-09-24" @default.
- W334519746 title "Cause related marketing : how does a cause-related marketing shape consumer perception, attitude and behaviour?" @default.
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