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- W339393056 abstract "Since the passing of the CAN-SPAM Act in 2003, courts have grappled with its application in a world where emerging technology quickly changes the way consumers and businesses communicate with each other. In recent years, courts have displayed a trend of broadening the definition of mail under the Act to include various forms of electronic communication other than traditional email. In March 2011, the United States District Court for the Northern District of California held in Facebook, Inc. v. MaxBounty, Inc. that messages sent to Facebook Walls and News Feeds fall under the definition of mail messages. The MaxBounty decision will result in businesses taking a closer look at the types of marketing messages they send to popular social networking websites, such as Facebook and Twitter, and determining whether the costs associated with complying with the CAN-SPAM Act will outweigh the benefits of using social networking websites as marketing platforms. Social networking websites have proven to be an efficient and effective means for businesses to communicate with their customers and market their products and services, so Congress, the Federal Trade Commission, or both, must take action and provide businesses with the guidance and support they need to ensure compliance with the Act." @default.
- W339393056 created "2016-06-24" @default.
- W339393056 creator A5066811295 @default.
- W339393056 date "2011-01-01" @default.
- W339393056 modified "2023-09-25" @default.
- W339393056 title "Businesses CAN-SPAM No More: A Look at How the Facebook, Inc. v. MaxBounty, Inc. Decision Will Negatively Impact the Way Businesses Market on Social Networking Websites" @default.
- W339393056 hasPublicationYear "2011" @default.
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