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- W341318042 abstract "Insofar as the equilibrating events referred to in CCT incorporate cognitive, deliberative processes, the actions following upon such decision-making are susceptible to normative criticism as to their justifiability. For we have observed that the underlying practical reasoning can be viewed as an attempt by the agent-consumer to select an appropriate purchasing strategy on the basis of his ranked desires for commodity-combinations, and his beliefs as to the availability and comparative capacity of sets of commodities to satisfy his desires. In other words, the consumer, if challenged, can give his reasons for his particular action-choices in attempt to justify them. But his practical deliberation is not necessarily foolproof; his beliefs, for instance, might be ill-founded, or, although as we shall see this is a much more contentious issue,’ his goals or desires might be rationally indefensible. Consequently his behaviour, or the practical reasoning leading to it, is also liable to the assessment of a more enlightened external observer." @default.
- W341318042 created "2016-06-24" @default.
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- W341318042 date "2001-01-01" @default.
- W341318042 modified "2023-09-24" @default.
- W341318042 title "Justification, Obligation, and Consumer Motivation" @default.
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- W341318042 doi "https://doi.org/10.1007/978-3-662-04476-6_9" @default.
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