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- W3418327 abstract "The main objective of this article was to describe issues related to theory of measurement and discuss significant role of selected reliability methods in a view of Classical True-Score Theory - CTM. In consequence the emphasis was put on description and comparison between different methods of reliability assessment such as: test-rest, parallel-test, split-half or internal consistency. The author investigated them primarily in context of psychometrics and its general applications in the area of marketing and customers research studies. In the second part of article, a new perspective on the measurement (Item Response Theory - IRT) was discussed. Later on, both concepts of measurement CTM and IRT were compared. Although researchers in the field of psychometrics have paid a considerable attention to measurement theory, in another field (e.g. marketing) these topics somehow have been neglected. And the recent advances in statistical analysis have drawn increasing attention to these nagging problems of measurement." @default.
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- W3418327 date "2011-01-01" @default.
- W3418327 modified "2023-09-22" @default.
- W3418327 title "Measurement, Reliability and Scales Construction in a View of Classical True-Score Theory" @default.
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