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- W342061772 abstract "Barely a week goes by without news of a pop up launching and the media and consumer fascination doesn’t look like ending soon. For many brands it is an opportunity to experiment and to surprise and that can seem like quite a liberating opportunity for many brands who are constrained by their retail channels or…" @default.
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- W342061772 title "How to Ensure a Pop Up is Not a Let Down" @default.
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