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- W34313839 abstract "Agenda Istimewa Sdn Bhd, the developer of Kesuma Lakes Township,was doing reasonably well during 1996 and 1997. Everything lookbright and good until the South East Asia Financial crisis hit Malaysia inthe 4th quarter of 1997. Year 1998 was a chaotic year, the property pricesdrop by 20% - 40%, the sales not only drop but went into negative(withdrawal), sales forecast, cash flows projection and all other financialcommitment could not be meet.The consumer confident drop drastically.The effective interest rate went up to as high as 16% per annum and thefuture of the company look bleak. Nevertheless Agenda Istimewa SdnBhd embark on a strategy to overcome the adversity. By adoptingproactive measure to react to the market condition. The company adoptthe defensive strategy by doing hard selling. They cut prices to generateturnover, they force the contractors and creditors to accept contra salesand try to conserve cash by managing the project and financial. With thesupport from the top management, the flexibility of product mix andquick charge in market towards better condition. They seems toturnaround but still more obstacles to cross. For the next 12 months theyare short of 25 million for the next 12 months in cash flow and they needto plan and do something now" @default.
- W34313839 created "2016-06-24" @default.
- W34313839 creator A5083918505 @default.
- W34313839 date "1999-01-01" @default.
- W34313839 modified "2023-09-24" @default.
- W34313839 title "Managing Financial Crisis During Economic Downturn 1997 - 1999 : Experience of Agenda Istimewa Sdn. Bhd. a Developer of Kesuma Lakes Township" @default.
- W34313839 hasPublicationYear "1999" @default.
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