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- W343383342 abstract "Theoretical and empirical studies provide robust and validated support that future growth will be dominated by those companies that master the transition to emerging economies. However, the success of multi-national companies in doing so is limited and questions on how to serve these markets remain unanswered. The notion of boundary-spanning as a source of collaborative knowledge generation may posit a fruitful venue for a more solid understanding of and successful business with the bottom of the pyramid. Embedded in the knowledge and capabilities perspective, the central argument of this research is that boundary-spanning by means of customer collaboration can nurture knowledge generation, which leads to adaptive responsiveness to customers at the ‘bottom of the pyramid' while simultaneously integrating them into the development of their markets." @default.
- W343383342 created "2016-06-24" @default.
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- W343383342 date "2008-12-12" @default.
- W343383342 modified "2023-09-27" @default.
- W343383342 title "Leveraging Emerging Market Potential through Boundary-Spanning : Customer Collaboration at the Bottom of the Pyramid" @default.
- W343383342 hasPublicationYear "2008" @default.
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