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• W345372398 abstract "(ProQuest: ... denotes formulae omitted.)IntroductionMany studies have been devoted to explain the factors that influence visitors' expenditure pattern and time spent in recreational and cultural sites (see Frey and Meyer 2003; Brida et al. 2012 for an updated review). However, the aim of examining the factors influencing the time spent in museum have considerably changed over time. In the great part of the previous studies, the amount of time spent in museum by visitors was regarded as an indicator of learning, although studies on the educational role of informal setting such as museums and exhibitions are still quite numerous in the literature (see Adams et al. 2010 for an extensive review). Such strand of literature links to the main definition of museums. As provided by the International Council of Museums (ICOM 2007), museum is as a non-profit, permanent institution in the service of society and its development, open to the public, which acquires, conserves, researches, communicates and exhibits the tangible and intangible heritage of humanity and its environment for the purposes of education, study and enjoyment.This paper explores in more systematic manner the factors that influence the allocation of time by visitors at cultural site. To this aim, as an economic indicator, time spent at museum is employed. As case study, visitors' experience to the South Tyrol's Museum of Archaeology in Bolzano (Italy) is analysed. This museum is known as Otzi, as it hosts unique glacial mummy dated more than 5000 years ago discovered recently in the Alps (Schnal Valley Glacier), together with his accompanying artefacts (clothing and equipment). Hence, this museum has special interest for its authenticity and uniqueness, fundamental characteristics for such type of cultural attractions.Based on sound theoretical model, empirically, zero-truncated negative binomial model is estimated to understand in what extent set of factors affect the time spent at the site. The findings provide useful information for the Otzi museum managers, giving insight on how much this cultural attraction is appealing to visitors and how better exploit this ancient discovery. Furthermore, the results may be used to help promoting better marketing strategies that can improve the overall educational mission of this museum.The paper is organised as follows. In the following section, literature review is provided. In Section 3, the methodological framework is addressed. Section 4 provides description of the case study and of the administrated questionnaire. In Section 5, the empirical results are presented. The last section provides concluding remarks.Literature reviewThere are numerous studies that investigate visitors' learning and educational experience at cultural attractions. In this sense, Falk (1983) finds that observable behavior and time spent at cultural site are strong predictors of learning, nevertheless neither time nor behavior by itself can be regarded as perfect measure in predicting the actual learning process. Specifically, the author finds that those children who spent reasonable length of time at the exhibit, and showed positive behavior in the process, had significant changes in their scores from the pre-test to post-test. Sandifer (1997) seeks to understand whether time-based learning-associated visitors' behavior, at interactive science museums, differ across weekend/weekday groups and family/non-family groups. Results show that regardless of the day of the visit, overall families spent more time than non- families in individual exhibitions and in the science museum; however, weekend family and non-family visitors did not differ much in their average time spent per exhibit. These results are explained by difference in visitors' agenda and the crowded nature of weekend visits.Other studies are devoted to understand visitors' behavior during an exhibition visit. …" @default.
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• W345372398 date "2014-01-01" @default.
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• W345372398 title "Time allocation in a museum: an empirical investigation." @default.
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