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• W346793923 abstract "275 Corporate Real Estate and Place Mistakes and How You Can Avoid Them. Stephen Roulac, 356 pages, Property Press, 2004. With a few exceptions, corporate real estate lacks comprehensive and insightful books that address the many challenges and risks in corporate real estate decision-making and management. Indeed, corporate real estate holds significant balance sheet assets, but has not yet commanded a practical and engaging book addressing common mistakes and challenges-until now. Stephen Roulac's book, based on the author's extensive corporate real estate consulting experience with leading organizations, is a compendium of how to recognize and avoid potential corporate real estate pitfalls, risks and possible management and decision-making missteps. On the surface, the book appears to be a guide or reference manual for corporate real estate decision makers. However, a closer look reveals a deeper and more insightful perspective and value. The author dissects the complexities of corporate real estate decision-making in a structured and valuable way. This is done through the identification of 275 potential real estate and place pitfalls that can undermine corporate goals and competitive advantage. The book identifies poor corporate real estate decisions and their ultimate negative consequences. By utilizing this approach, the reader sees a diverse and comprehensive process oriented perspective on corporate real estate. The book can serve as a useful reference tool, practical guide and corporate real estate professional practices manual. The book's comprehensive approach to the pitfalls of corporate real estate decisionmaking and administration is well structured. The book addresses the following general areas of corporate real estate and place mistakes: * Strategy management operations * Deals/deal-making * Space * Place * How you can avoid mistakes. This general list is, however, inadequate at expressing the depth and richness of the book. Within the context of the five areas listed above, is an elaborate analysis with many examples of the functional areas of corporate real estate practice. Part I: Strategy Management Operations. This section addresses mistakes made in basic strategy, general management, finance transactions, finance and accounting, technology, human resources, marketing, operations, strategic planning, asset management/administration, advisors/outsourcing and the corporate real estate discipline. Overall, this section generally embodies corporate real estate mistakes resulting from decision making that are disjointed from core business activities and from decision makers not being aware of the role real estate plays in contributing to a corporation's competitive advantage. The mistakes identified in this section are often not fully recognized by corporate real estate practitioners. For example, mistakes such as not knowing how a property can contribute to competitive advantage, unsophisticated financial metrics regarding real estate decisions, using an outsource firm that lacks operational involvement and knowledge, a disconnect of real estate from marketing or operations strategy, or failure to recognize the importance of the brand/beauty/utility mix in real estate decision making. Reviewing these mistakes lead the corporate real estate practitioner to one of two questions about their professional practices and decision-making. First, are these or similar mistakes being made and second, are they examining and evaluating the issues identified by Roulac in an adequate and comprehensive way? Part II: Deals/Deal-Making. This section addresses possible corporate real estate mistakes made in failing to recognize negotiating opportunities, failing to fully examine relationships and responsibilities and the lack of due diligence in investigating the details of a transaction. The corporate real estate mistakes identified in this section include the decision-maker's focus on one aspect of the transaction at the expense of other more important real estate, operations, property control, or site considerations. …" @default.
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• W346793923 title "275 Corporate Real Estate and Place Mistakes and How You Can Avoid Them" @default.
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