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- W352437365 abstract "This paper discusses the concept of perceived price fairness and its application to demand-based price systems in the restaurant industry. Although the service literature suggests applying a demand-based instead of a cost-based pricing approach, price discrimination is underused in today's restaurant industry - mainly due to a fear of potential price unfairness perception. This paper offers some innovative price systems and empirically tests their fairness perception on Swiss restaurant guests. Results indicate that (1) price discrimination based on output is perceived as fairer than based on time, (2) for attributes that increase perceived value, a price premium is considered fair." @default.
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- W352437365 date "2008-05-26" @default.
- W352437365 modified "2023-09-27" @default.
- W352437365 title "Perceived price fairness of price discrimination in the restaurant industry: the case of Switzerland" @default.
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