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• W355047666 abstract "This chapter reviews research on representations of older people and ageing in print and TV media, focusing on advertising. Findings from content analytic studies are summarised and a case is then made for the necessity for more context sensitive research. Media discourses are related to assumptions and aspirations regarding the lifespan and lifestyles at older age: ‘positive’ portrayals reveal limited depictions of ageing. Representations in advertising provide a rich resource for cultural gerontologists, but these need to be understood as highly context specific cultural constructs that offer versions of the ‘reality’ of older age for very specific purposes." @default.
• W355047666 created "2016-06-24" @default.
• W355047666 creator A5027889747 @default.
• W355047666 date "2015-06-25" @default.
• W355047666 modified "2023-09-26" @default.
• W355047666 title "Representations of ageing in the media" @default.
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• W355047666 doi "https://doi.org/10.4324/9780203097090.ch47" @default.
• W355047666 hasPublicationYear "2015" @default.
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