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- W355821908 abstract "part 1 major challenges 1 the automotive industry sets the course for the global economy bernd gottschalk 2 the automotive power play moves into its next round ralf kalmbach 3 the globalization challenge - is the automotive industry raising the champions of tomorrow? thomas sedran 4 the value chain challenge: networks, the strategy for success marcus berret 5 the technology challenge: progress or pitfall? silvio schindler 6 the market challenge: who will gain strategic control? jurgen reers 7 the sales and after-sales challenge: capturing value along the car lifecycle max blanchet and jacques rade part ii case studies 8 partnership as a model for success franz fehrenbach 9 brand differentiation on the basis of platform and module strategies bernd pischetsrieder 10 visteon corporation: transforming from oem to supplier heinz pfannschmidt 11 new impetus for general motors in europe carl-peter forster 12 how electronics is changing the automotive industry: from component suppliers to system partners peter bauer 13 the next evolutionary step for the automotive industry is just around the corner: factors for sustainable success in the interplay of oems and suppliers siegfried wolf 14 bluetec: the path to the world's cleanest diesel thomas weber 15 bharat forge: emerging players from emerging regions babasaheb n kalyani conclusion ralf kalmbach" @default.
- W355821908 created "2016-06-24" @default.
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- W355821908 date "2006-04-01" @default.
- W355821908 modified "2023-09-26" @default.
- W355821908 title "Mastering Automotive Challenges" @default.
- W355821908 hasPublicationYear "2006" @default.
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