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- W355852 abstract "Creating new physical surroundings is a strategy for differentiating services from rivals and improving the marketing performance of service firms, in particular inhigh 'facility-driven' leisure services such as theme parks. However, the effect of the level of newness of physical surroundings on repurchase behaviour and themethod for measuring the perception of the level of newness of physical surroundings by comparing the past experience with present experiences of consumers have not been explored. This study integrates the concept of newnessand the concept of physical surroundings to explore the effect of the level of newness of physical surroundings on theme park visitors' repurchase shopping values and actual repurchase behaviour." @default.
- W355852 created "2016-06-24" @default.
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- W355852 date "2007-01-01" @default.
- W355852 modified "2023-09-26" @default.
- W355852 title "The effect of newness of physical surroundings on theme park visitors' repurchase behaviour" @default.
- W355852 hasPublicationYear "2007" @default.
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