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- W360583516 abstract "Figures and Tables Preface Introduction by Allan C. Reddy High-Tech Consumers and Business-to-Business Marketing by Bruce Buskirk and Allan C. Reddy The Internet as a Medium in Delivering Education by Ron Barnett and Allan C. Reddy The Tele Communications Act by Jim Muncy The High-Tech Innovators: A Model and Scale for Measurement by Jackie Eastman Quality and High-Tech Consumers by Claude Superville and Allan C. Reddy Global Consumers by Niren M. Vyas and Allan C. Reddy Distribution Considerations in Marketing to High-Tech Consumers by Carol Beinstock Conclusion: Marketing Strategy Implications by Allan C. Reddy Appendix A: Researching Industry Information Electronically by Ruth Pagell Appendix B: Internet Marketing by Allan C. Reddy Appendix C: Just-in-Time (JIT) Retailing by Allan C. Reddy References Author Index Subject Index" @default.
- W360583516 created "2016-06-24" @default.
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- W360583516 date "1997-07-16" @default.
- W360583516 modified "2023-09-27" @default.
- W360583516 title "The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications" @default.
- W360583516 hasPublicationYear "1997" @default.
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