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• W36562356 abstract "The purpose of this research study was to ascertain the relative level of adoption of the use of web-based media by undergraduates, the results of which will be considered in the creation of health promotion messages and campaigns that are distributed through electronic means to a campus audience. The primary research conducted was a web-based survey of UVM undergraduates, inquiring about the extent to which they consume web delivered media programming, of both news and entertainment, and how they communicate with their peers. Through the use of descriptive statistics, it was learned that more than half of UVM undergraduates (58.7%) watch between one to five minutes of web-based video on a weekly basis, suggesting that the creation of video-based health promotion programming might indeed prove to be an effective approach to raising awareness and promoting behavior change for this population. Additional data reveals how much time respondents do a variety of media activities, as well as their most used means of communication with peers when not with them in person. The study concludes that there is a high enough adoption of the use of web-based media by undergraduates to warrant creating health promotion messages and campaigns that are distributed through electronic means to a campus audience. Acknowledgements Many people and organizations are to be acknowledged for contributing to this work and my thinking. In graduate school at New York University, Professor Neil Postman helped shaped my understanding of the ways in which people and technologies interact, and how those evolving relationships impact the social, political and cultural aspects of our society. Bill Ryerson, founder of the Population Media Center (PMC), and his wonderful colleagues, have given me the opportunity to learn first-hand how media programming can influence the behavior of an audience. Through the work of PMC, which produces serial dramas on radio and television, thousands of people in developing countries have learned to change their behaviors around gender equity, family planning, HIV/AIDS prevention, human trafficking, and numerous other social challenges that have caused unfathomable human suffering. Many thanks go to Jeff Haig for allowing me to use his class as a focus group, and to Alan Howard of Academic Computing for helping me turn the data into a story. My dissertation advisor, Bud Meyers, has helped shaped this document into the best it can be, and program advisor, Susan Brody Hasazi, has been a constant source of support from the minute I walked in the door. On the personal side, I would like to acknowledge Cynthia Belliveau, Dean of Continuing Education at UVM, for her vision and support of this work both conceptually and practically. And, my husband Woody Keppel, for patiently sacrificing our time together and for making dinner all those nights I came home late from studying." @default.
• W36562356 created "2016-06-24" @default.
• W36562356 creator A5021927940 @default.
• W36562356 date "2008-06-17" @default.
• W36562356 modified "2023-09-27" @default.
• W36562356 title "REACHING COLLEGE STUDENTS WHERE THEY LIVE" @default.
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