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- W36894413 abstract "This study examined the diners’ variety seeking intention in the restaurant choice situation based on the theory of optimal stimulation level. Specifically, the study investigated the influences of frequency/recency of dining-out, satisfaction, and desired values on variety seeking intention. Also, this study considered allocentric characteristics as a moderator to identify how the factors differently affect variety seeking intention depending on the personal characteristics. The results showed that desired hedonic/utilitarian values significantly influenced variety seeking intention, suggesting that diners’ desired values are more critical factor leading to variety seeking intention than prior dining experiences. In addition, the result for the moderating effect of personal characteristics verified that satisfaction and desired hedonic/utilitarian values differently affect variety seeking intention cross two different personality groups, high and low allocentric characteristics." @default.
- W36894413 created "2016-06-24" @default.
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- W36894413 date "2011-01-01" @default.
- W36894413 modified "2023-09-27" @default.
- W36894413 title "Diners’ Optimal Stimulation Level and Behavioral Intention" @default.
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