Matches in SemOpenAlex for { <https://semopenalex.org/work/W370667082> ?p ?o ?g. }
- W370667082 endingPage "58" @default.
- W370667082 startingPage "47" @default.
- W370667082 abstract "Few studies have examined potential impacts of firm's capabilities upon industrial brand equity, and it remains unclear how value co-creation exerts an effect in the capabilities–branding link. This paper reports the findings of an empirical study conducted among 212 Chinese firms regarding the roles of firm's capabilities in value co-creation, customer value and brand equity development in B2B environment. The result indicates that marketing capability and networking capability build up brand equity both directly and indirectly via value co-creation and customer value, while innovation capability positively impacts brand equity indirectly by facilitating value co-creation and improving customer value. The study contributes to literature of industrial branding and value co-creation by probing into capabilities as their determinants. The findings provide managerial implications for building B2B brand equity by leveraging firm's capabilities and co-creating value with customers." @default.
- W370667082 created "2016-06-24" @default.
- W370667082 creator A5039529076 @default.
- W370667082 creator A5039921079 @default.
- W370667082 creator A5052468769 @default.
- W370667082 creator A5079185383 @default.
- W370667082 date "2015-11-01" @default.
- W370667082 modified "2023-10-14" @default.
- W370667082 title "Building industrial brand equity by leveraging firm capabilities and co-creating value with customers" @default.
- W370667082 cites W1556178170 @default.
- W370667082 cites W186497947 @default.
- W370667082 cites W1870438343 @default.
- W370667082 cites W1964080265 @default.
- W370667082 cites W1964500999 @default.
- W370667082 cites W1971352173 @default.
- W370667082 cites W1973459906 @default.
- W370667082 cites W1975450337 @default.
- W370667082 cites W1980853081 @default.
- W370667082 cites W1980931318 @default.
- W370667082 cites W1983053304 @default.
- W370667082 cites W1985019379 @default.
- W370667082 cites W1985198020 @default.
- W370667082 cites W1985973445 @default.
- W370667082 cites W1986035042 @default.
- W370667082 cites W1986573816 @default.
- W370667082 cites W1987425420 @default.
- W370667082 cites W1989111892 @default.
- W370667082 cites W1989535739 @default.
- W370667082 cites W1991623719 @default.
- W370667082 cites W1992200950 @default.
- W370667082 cites W1993238136 @default.
- W370667082 cites W1993608682 @default.
- W370667082 cites W1996812234 @default.
- W370667082 cites W1996865319 @default.
- W370667082 cites W1997243097 @default.
- W370667082 cites W1999011731 @default.
- W370667082 cites W1999511024 @default.
- W370667082 cites W2000370066 @default.
- W370667082 cites W2001115249 @default.
- W370667082 cites W2002045037 @default.
- W370667082 cites W2002843259 @default.
- W370667082 cites W2003771847 @default.
- W370667082 cites W2007139471 @default.
- W370667082 cites W2013381227 @default.
- W370667082 cites W2016714856 @default.
- W370667082 cites W2017624521 @default.
- W370667082 cites W2018803653 @default.
- W370667082 cites W2019531416 @default.
- W370667082 cites W2024899033 @default.
- W370667082 cites W2025802672 @default.
- W370667082 cites W2026036261 @default.
- W370667082 cites W2026810454 @default.
- W370667082 cites W2030946459 @default.
- W370667082 cites W2034575659 @default.
- W370667082 cites W2039273174 @default.
- W370667082 cites W2040484478 @default.
- W370667082 cites W2040957735 @default.
- W370667082 cites W2042752795 @default.
- W370667082 cites W2047816412 @default.
- W370667082 cites W2050753516 @default.
- W370667082 cites W2054187037 @default.
- W370667082 cites W2056764773 @default.
- W370667082 cites W2057244693 @default.
- W370667082 cites W2059665602 @default.
- W370667082 cites W2059702009 @default.
- W370667082 cites W2061920751 @default.
- W370667082 cites W2062962404 @default.
- W370667082 cites W2065126543 @default.
- W370667082 cites W2066113447 @default.
- W370667082 cites W2069515548 @default.
- W370667082 cites W2071505436 @default.
- W370667082 cites W2075284967 @default.
- W370667082 cites W2075316707 @default.
- W370667082 cites W2076293126 @default.
- W370667082 cites W2078560051 @default.
- W370667082 cites W2079677476 @default.
- W370667082 cites W2080372296 @default.
- W370667082 cites W2080948272 @default.
- W370667082 cites W2082139626 @default.
- W370667082 cites W2083672014 @default.
- W370667082 cites W2085089829 @default.
- W370667082 cites W2085899328 @default.
- W370667082 cites W2086816469 @default.
- W370667082 cites W2087094613 @default.
- W370667082 cites W2087483487 @default.
- W370667082 cites W2089298252 @default.
- W370667082 cites W2094211818 @default.
- W370667082 cites W2096610461 @default.
- W370667082 cites W2098934250 @default.
- W370667082 cites W2102469678 @default.
- W370667082 cites W2104340962 @default.
- W370667082 cites W2105187134 @default.
- W370667082 cites W2106096361 @default.
- W370667082 cites W2107967476 @default.
- W370667082 cites W2109175586 @default.
- W370667082 cites W2110672626 @default.
- W370667082 cites W2111813090 @default.
- W370667082 cites W2114330672 @default.