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- W376187089 abstract "Presentation only Disciplines Business Publication Details Tootell, A., Kyriazis, E., Garrett-Jones, S. & Wallace, G. G. (2015). Relationship Initiation between universities and manufacturing: a new perspective. 10th Annual International Electromaterials Science Symposium This conference paper is available at Research Online: http://ro.uow.edu.au/buspapers/935 Relationship Initiation between Universities and Manufacturing: A New Perspective • Additive Manufacturing – More is possible • Barriers for Manufacturers • The Innovation Challenge – Academic engagement – Relationship Marketing – Convergence of Models – Relationship Benefits Authors: Adrian Tootell Dr Elias Kyriazis A/Prof. Sam Garrett-Jones, and Prof. Gordon Wallace O V ER V IE W Additive Manufacturing • Cost effective over small production runs, • IP not held by large multi-national companies, • Enabler for “mass customisation”, • SME’s and individuals can participate. Click to edit Master title style 3 Source: Featherstone, T. 2012, ‘Stats reveal the real story of small biz barriers’, accessed www.smh.com 20/9/2012. Comp titive Envi onment “I think the macro economic situation is the primary determinant of the situation. If you went back to the eighties and nineties, the health of the sector was such that there was a fairly ready takeover of new technology because companies had the margin to invest in it and have the motivation to. This decade is totally different and so that would be the primary determinant I would suggest.” What creates the most value ? What do I need to talk about ? Who do I need to talk to ? When is the best time to talk to them? How do best communicate to them ? Academic Engagement literature explains successful commercial output needs to address individual, organisational and institutional factors (Perkmann et al., 2013). W h at is m is si n g is ... .. Academic Engagement “... but in the current decade, this latest additive manufacturing technology is only really going into universities and not into industry.” Relationship Marketing Fi n an ci al : In d u st ry r es o u rc es lo w Barriers for Manufacturers" @default.
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- W376187089 date "2013-01-01" @default.
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- W376187089 title "Relationship initiation between universities and manufacturing: a new perspective" @default.
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