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- W376222781 abstract "The marketing research project market segmentation, positioning, and customer satisfaction studies choosing a topic and working with a client the research proposal questionnaire design sampling and sample size determination data collection and tabulation data analysis the research report multivariate analysis other research methodologies." @default.
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- W376222781 date "1991-01-01" @default.
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- W376222781 title "The Marketing Research Project Manual" @default.
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