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- W37758418 abstract "In this thesis, the brand construct and its connections to risk, value and trust are explored in a Business-to-Business context.The different characteristics of B2B and B2C marketing is elaborated ..." @default.
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- W37758418 date "2010-01-01" @default.
- W37758418 modified "2023-09-27" @default.
- W37758418 title "Topics on Branding : Exploring the Brand Construct and its Linkages to Risk, Value and Trust in a Business-to-Business Context" @default.
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