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- W38438247 abstract "With the rapid growth of E -commerce and on-line consumer shopping trends, the importance of building and maintaining customer loyalty in electronic marketplaces has come into sharper focus in marketing theory and practice. This paper integrates previous research in the field of brand loyalty to present a conceptial framework of e-loyalty and its underlying drivers. Implications for e- marketing practice and future research directions are also presented." @default.
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- W38438247 date "2001-01-01" @default.
- W38438247 modified "2023-09-27" @default.
- W38438247 title "From Brand Loyalty to E-Loyalty: A Conceptual Framework" @default.
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