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- W39076014 abstract "I discuss audience responses to a children’s soap opera, Junction Juniors, produced and broadcast in Kenya. The soap takes a child’s perspective life in their small rural community. Many of the storylines address controversial topics concerning rights, conflict and democracy. I discuss the principles underlying Entertainment-Education and Communication for Social Change in development contexts and apply them to child audience responses to this soap opera. By shifting from a focus on the ‘message’ to one that prioritises child engagement, the programme challenges notions of the passive child and of ‘rights’ being externally determined. I draw on the notion of ‘refraction’ to explore how children’s rights are reframed and enacted in the contexts of development practice (Reynolds, Nieuwenhuys & Hanson, 2006) and the ways in which media can be a vehicle for this refraction. At a time when the focus is on new mobile communications technologies Junction Juniors is a reminder that television still plays a powerful role in children’s lives." @default.
- W39076014 created "2016-06-24" @default.
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- W39076014 date "2013-01-01" @default.
- W39076014 modified "2023-09-24" @default.
- W39076014 title "Creating dialogue: Children’s soap opera in Kenya" @default.
- W39076014 hasPublicationYear "2013" @default.
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