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- W394851643 abstract "A model to identify and classify consumers with high resistance to searching for information (HRSI) was developed and tested. We found that individuals with high levels of confidence about a purchase but who also ascribed low levels of personal importance to the transaction were significantly (p=.004) more likely to be HRSI. Using Multiple Discriminant Analysis, our model classified and predicted HRSI consumers well (p=.004, 57% above chance) but not low-resistance consumers (p=.6, 26.4% below chance)." @default.
- W394851643 created "2016-06-24" @default.
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- W394851643 date "2010-01-01" @default.
- W394851643 modified "2023-09-23" @default.
- W394851643 title "Consumers who don't want to look for information" @default.
- W394851643 hasPublicationYear "2010" @default.
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