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- W395055841 abstract "List of Figures - List of Tables - List of Case Histories - Preface - Organizational Buying Behaviour and Industrial Marketing - Locating Purchasing Decisions in the Organization - Professional Aspects of Organizational Buying Behaviour - Buying Decision Models: Influences on Choice - Organizational Buying Process - The Context of Organizational Buying Behaviour - Organizational Buying Behaviour as an Interaction Process - Developing the Market for New Industrial Products - Overview and Summary - References - Index" @default.
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- W395055841 date "1986-09-14" @default.
- W395055841 modified "2023-09-26" @default.
- W395055841 title "Organizational Buying Behaviour: Purchasing and Marketing Management Implications" @default.
- W395055841 hasPublicationYear "1986" @default.
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