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- W397477142 abstract "This paper investigates the way that brand managers in the pharmaceutical and other fast moving consumer goods industries, view their relationships with service providers. In particular, it analyses the perceived allocation of their working time and the level of contact with their interfaces. The results indicate that there are differences in the development of the examined relationships." @default.
- W397477142 created "2016-06-24" @default.
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- W397477142 date "2015-01-01" @default.
- W397477142 modified "2023-09-28" @default.
- W397477142 title "Brand Managers and Industrial Service Suppliers in Pharmaceutical and Other Fast Moving Consumer Goods Companies" @default.
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- W397477142 doi "https://doi.org/10.1007/978-3-319-17383-2_63" @default.
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