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- W39914521 abstract "Malaysia' tourism sector has everything going for it. It has a good tourisminfrastructure over the last decade, capital city Kuala Lumpur and the variousprincipal towns of Penang, Malacca, Kuantan and Johor Bahru have rapidlydeveloped into modern, thriving metropolises. The road system l inking thePeninsular's northern and southern state, east and west coasts is excellent. Itselectronic and media communication is excellent. Malaysia can proudly say thatit has got some of the region's finest hotels and resorts.Despite the successful conclusion of Visit Malaysia Year 1990, Malaysia is still along way from being a top of mind destination to retain its fragile hold on thefleeting and fickle-minded travelling public, the country's tourism promoters willhave to zealously continue targetted and sustained promotional activities. Thestudy examines the marketing and promotional activities carried out by theMalaysian Tourism Promotional Board (MTPB) and the New Zealand TourismBoard (NZTB). NZTB is chosen because of its long involvement in tourism.The first chapter deals with an overview of tourism in Malaysia. It shows theimportance of tourism to the Malaysian economy. Tourism Policy is discussed insecond chapter. Chapter three discusses the marketing strategies employed byMTPB. Promotional programmes are discussed in Chapter five. An overview ofTourism in New Zealand is discussed in Chapter six. Chapter seven deals withmarketing New Zealand as a visitor destination. Market Reasearch is discussedin Chapter eight. SWOT analysis is carried out in Chapter nine. Conclusion andrecommendations are discussed in Chapter ten." @default.
- W39914521 created "2016-06-24" @default.
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- W39914521 date "1997-01-01" @default.
- W39914521 modified "2023-09-27" @default.
- W39914521 title "Malaysian Tourism Marketing and Promotion a Comparative Study" @default.
- W39914521 hasPublicationYear "1997" @default.
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