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- W399249511 abstract "There have been relatively few studies into new product development (NPD) in theapparel supply chain which is known for a high level of seasonal product development.Moreover the literature so far has been criticised as not being generalizable with a callfor more sector specific studies.The literature also suggests that faster NPD is an aspiration of successive NPD models.The aim of this research has been to study the UK Textile and Clothing Supply Chainsector to discover if it achieves fast NPD through using the recommendations of theliterature. The current literature suggests that flexibility is required for success, but thatsenior management still maintain close control of each project as it progresses throughthe NPD process.The study used the opportunity to study four supply chains where the researcher wasfacilitating on improvement projects supported by the Department of Trade andIndustry. Sixty eight site visits took place over a two-year period, with two hundred andeighty nine interviews. Mappings were constructed for the NPD processes being usedby three leading UK retailer clothing supply chains that collectively had nine hundredand fifty six stores in the UK.Analysis of the mappings and intervention project data suggests that the sector does notuse the flexible NPD management and senior management control methods of theliterature to achieve speed. Instead there are systems and structures that are bycomparison very rigid with timings for key activities and far less senior managementinvolvement.The study shows that sector specific studies can help develop understanding of NPDprocesses and the research has additionally identified clear methods to achieve fastproduct development in a supply chain. These include setting boundaries that reduceuncertainty, empowering junior staff and having fixed dates for completion of key NPDactivities." @default.
- W399249511 created "2016-06-24" @default.
- W399249511 creator A5066015608 @default.
- W399249511 date "2004-01-01" @default.
- W399249511 modified "2023-09-27" @default.
- W399249511 title "Methods and organization of new product development : an investigation in the UK textile and clothing supply chain" @default.
- W399249511 hasPublicationYear "2004" @default.
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