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- W399569197 abstract "The purpose of this phenomenological study was to explore how employees with different national identities experience a geocentric organizational culture of a global corporation. A global corporation values both profitability and social acceptance; its units mutually negotiate governance and represent a highly interdependent network where centers of excellence and high-potential employees are identified regardless of geographic locations (Perlmutter, 1985). These companies try to build geocentric, or “world oriented” (Marquardt, 1999, p. 20), organizational cultures. Such culture “transcends cultural differences and establishes ‘beacons’ – values and attitudes – that are comprehensive and compelling” (Kets de Vries & Florent-Treacy, 2002, p. 299) for all employees, regardless of their national origins. Creating a geocentric organizational culture involves transforming each employee’s mindset, beliefs, and behaviors so that he/she can become “a world citizen in spite of having a national identity” (Marquardt, 1999, p. 47). National identity refers to one’s “self-location in a group and ... affect towards others in the group...[such as] feelings of closeness to and pride in one’s country and its symbols” (Citrin, Wong, & Duff, 2001, p. 74). National identity fosters a love for one’s homeland and its people, creates a sense of uniqueness and feeling of belonging, and generates a willingness to act in the interests of the group (Kelman, 2001). National identity cannot simply dissolve or be dropped (Citrin et al., 2001). However, how employees with different national identities experience this geocentric organizational culture remains unknown. A lack of this knowledge is regretful because this knowledge can assist human resource development professionals (HRD) in organizations in building geocentric organizational cultures. The purpose of this phenomenological study was to explore how employees with different national identities experience a geocentric organizational culture of a global corporation. The Roots of Organizational Culture Research The concept of organizational culture has been around for only 40 years but became propagated only in the past 25 years (Martin, 2002). The concept was first introduced to the U.S. management literature by Blake and Mouton (1964). In the 1960s, managers were balancing concerns for people, production, and hierarchy. Blake and Mouton (1964) suggested a new meaning of the manager’s task – “developing and maintaining a culture that promotes work” (p. ix). Pettigrew’s (1979) work is considered the first publication on organizational culture in the U.S. academic literature. For Pettigrew, organizational culture embraces such concepts as symbol, language, ideology, belief, ritual, and myth. Organizational culture relates to organizational functioning (e.g., leadership, control, norms, and purpose) and provides a system of meanings that gives people a sense of reality and direction for actions. In 1980s, the phenomenal success of Japanese businesses and the decrease in U.S. production moved researchers to re-examine knowledge on organizational management, which resulted in three bestsellers. In the first bestseller, Ouchi (1981) studied the Japanese approach to business and its" @default.
- W399569197 created "2016-06-24" @default.
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- W399569197 date "2013-01-01" @default.
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- W399569197 title "A Geocentric Organizational Culture of a Global Corporation: A Phenomenological Exploration of Employees’ Experiences" @default.
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