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- W404920772 abstract "Principles of Fundraising: Theory and Practice provides readers with an overview of the theory and practice of fundraising for nonprofit organizations. It approaches fundraising from a marketing position, yet incorporates concepts from the law, economics, accounting, history, sociology, psychology, theology, and ethics. While many fundraising textbooks are heavily geared toward practice, this textbook balances the approach and provides a basis for further study in the field of fundraising." @default.
- W404920772 created "2016-06-24" @default.
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- W404920772 date "2009-03-06" @default.
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- W404920772 title "Principles Of Fundraising: Theory And Practice" @default.
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