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- W41004055 abstract "Objective: To determine (i) whether people advertising themselves on a dating website were more likely to be smokers than members of the general population; and (ii) whether attractive advertisers (those whose ads were viewed most often) were less likely to smoke than all advertisers. Design: Comparison of the number of advertisers who smoke with survey data on national smoking status. Setting: “RSVP”, Australia's largest web-based dating site (455 196 members on 12 October 2004). Participants: 132 176 advertisements accessed on 10 February 2004. Main outcome measures: Smoking status; and “votes” for advertisers’ attractiveness based on how often visitors to the site accessed individual advertisements. Results: In every age group, there were higher proportions of women smokers among the advertisers than in the general population (P < 0.05), and this was also the case for men aged 50 years and over. There was a higher proportion of non-smokers in the “Top 100” men or women advertisers aged 20–29 years (82%) compared with total RSVP advertisers in this age group (67%) (P < 0.001). 85% of the men and 78% of the women in the two “Top 100” groups were non-smokers, with only 2% of both sexes claiming to be regular smokers. Conclusions: Compared with the general population, a higher proportion of women and older men who advertise themselves on a dating website are smokers. Smokers may be perceived as less attractive." @default.
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- W41004055 date "2004-12-01" @default.
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- W41004055 title "Smoking status of 132 176 people advertising on a dating website" @default.
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- W41004055 doi "https://doi.org/10.5694/j.1326-5377.2004.tb06519.x" @default.
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