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- W41694613 abstract "This paper describes a public advertising programe in the West Midlands Region in 1982 in which ideas from ex-smokers on how they gave up smoking were collected and then used as a stimulus to help others give up. Results from field surveys in experimental and control areas support the view that the advertisements were an inexpensive way of re-in forcing and increasing the effect of the BBC television programme “So you want to stop smoking”, which was screened during part of the same period, and stimulated people to give up smoking Any opinions expressed in this paper are those of the Authors and not necessarily those of the North Western Regional Health Authority nor of the West Midlands Regional Health Authority." @default.
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- W41694613 date "1986-01-01" @default.
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- W41694613 title "Advertising How Ex-Smokers Give Up A Report on the West Midlands Health Services Quit Smoking Project 1982 Birmingham UK" @default.
- W41694613 doi "https://doi.org/10.1016/b978-0-08-032000-7.50024-6" @default.
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