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- W4200103481 abstract "This paper addresses issues about how the Barbie doll can provide an unrealistic vision of how women should look and what marketers can do about it. Barbie is a well-known doll that has become a role model for girls. However, Barbie dolls have attracted much criticism. Studies found that Barbie shapes the body image of young girls and possibly creates body dissatisfaction and low self-esteem among girls. Body dissatisfaction can lead to eating disorders and low self-esteem can lead to depressive behavior. Answering that phenomenon, Barbie launched Barbie Fashionista that has a diverse body type. However, Girls still tend to choose thinner Barbie. Barbie’s marketer should encourage girls to play more with a more realistic body image Barbie such as curvy, tall, and petite, and encourage the children to feel good about their bodies." @default.
- W4200103481 created "2021-12-31" @default.
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- W4200103481 date "2021-09-30" @default.
- W4200103481 modified "2023-09-30" @default.
- W4200103481 title "Marketer as a Barbie Game Changer" @default.
- W4200103481 doi "https://doi.org/10.46729/ijstm.v2i5.349" @default.
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