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- W4200109898 abstract "The study aims to determine factors impacting the attractiveness and word-of-mouth (WOM) intentions with the Southern Folk Cake Festival. Research data were collected from a survey of 202 visitors who have visited the Southern Folk Cake Festival. Applying the structural equation modeling (SEM), the study shows six impacting factors to the attractiveness of the Southern Folk Cake Festival. They include typical cuisine, festival content, promotion, festival information, festival environment, and facilities. Among them, festival content has the most impact on the attractiveness of the festival itself. Besides, the attractiveness of the festival positively affects tourists’ WOM intentions." @default.
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- W4200109898 date "2021-12-30" @default.
- W4200109898 modified "2023-10-17" @default.
- W4200109898 title "Factors affecting the attractiveness and tourists’ word-of-mouth intention to the Southern Folk Cake Festival" @default.
- W4200109898 doi "https://doi.org/10.30574/wjarr.2021.12.3.0687" @default.
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