Matches in SemOpenAlex for { <https://semopenalex.org/work/W4200162831> ?p ?o ?g. }
Showing items 1 to 70 of
70
with 100 items per page.
- W4200162831 endingPage "280" @default.
- W4200162831 startingPage "280" @default.
- W4200162831 abstract "This study examines dream of ads and exposure to ads on purchase intention, moderated by Price, and Dreams of Ads as mediating variables. This study aims to explore the relationship between these variables to provide additional information in marketing science and to provide information in the field of marketing in creating managerial strategies for companies. The respondents of this research are individuals who have dreamed of their dream products in Indonesia. The analysis test of this research used the method of the Structural Equation Model (SEM). The total sample in this study was 180 respondents. This study shows a positive influence between Exposure to Ads on Dreams of Ads, Dream of Ads on Purchase Intentions, Exposure to Ads on Purchase Intentions, and the moderating role of Price. However, the mediating part of Dreams of Ads between Exposure to Ads and Purchase Intention does not have a significant relationship. The implication of this research is to provide managerial advice to companies in making advertisements that follow the dreams of the company's target market." @default.
- W4200162831 created "2021-12-31" @default.
- W4200162831 creator A5062607959 @default.
- W4200162831 creator A5080456197 @default.
- W4200162831 date "2021-12-12" @default.
- W4200162831 modified "2023-09-24" @default.
- W4200162831 title "The Role of Dreams of Ads and Exposure to Ads on Purchase Intention with The Moderation Effect of Price" @default.
- W4200162831 doi "https://doi.org/10.20473/jmtt.v14i3.30244" @default.
- W4200162831 hasPublicationYear "2021" @default.
- W4200162831 type Work @default.
- W4200162831 citedByCount "0" @default.
- W4200162831 crossrefType "journal-article" @default.
- W4200162831 hasAuthorship W4200162831A5062607959 @default.
- W4200162831 hasAuthorship W4200162831A5080456197 @default.
- W4200162831 hasBestOaLocation W42001628311 @default.
- W4200162831 hasConcept C105795698 @default.
- W4200162831 hasConcept C112698675 @default.
- W4200162831 hasConcept C144133560 @default.
- W4200162831 hasConcept C151730666 @default.
- W4200162831 hasConcept C15744967 @default.
- W4200162831 hasConcept C162853370 @default.
- W4200162831 hasConcept C169760540 @default.
- W4200162831 hasConcept C185592680 @default.
- W4200162831 hasConcept C198531522 @default.
- W4200162831 hasConcept C2777267654 @default.
- W4200162831 hasConcept C2781095916 @default.
- W4200162831 hasConcept C33923547 @default.
- W4200162831 hasConcept C43617362 @default.
- W4200162831 hasConcept C71104824 @default.
- W4200162831 hasConcept C77805123 @default.
- W4200162831 hasConcept C86803240 @default.
- W4200162831 hasConcept C93225998 @default.
- W4200162831 hasConceptScore W4200162831C105795698 @default.
- W4200162831 hasConceptScore W4200162831C112698675 @default.
- W4200162831 hasConceptScore W4200162831C144133560 @default.
- W4200162831 hasConceptScore W4200162831C151730666 @default.
- W4200162831 hasConceptScore W4200162831C15744967 @default.
- W4200162831 hasConceptScore W4200162831C162853370 @default.
- W4200162831 hasConceptScore W4200162831C169760540 @default.
- W4200162831 hasConceptScore W4200162831C185592680 @default.
- W4200162831 hasConceptScore W4200162831C198531522 @default.
- W4200162831 hasConceptScore W4200162831C2777267654 @default.
- W4200162831 hasConceptScore W4200162831C2781095916 @default.
- W4200162831 hasConceptScore W4200162831C33923547 @default.
- W4200162831 hasConceptScore W4200162831C43617362 @default.
- W4200162831 hasConceptScore W4200162831C71104824 @default.
- W4200162831 hasConceptScore W4200162831C77805123 @default.
- W4200162831 hasConceptScore W4200162831C86803240 @default.
- W4200162831 hasConceptScore W4200162831C93225998 @default.
- W4200162831 hasIssue "3" @default.
- W4200162831 hasLocation W42001628311 @default.
- W4200162831 hasLocation W42001628312 @default.
- W4200162831 hasOpenAccess W4200162831 @default.
- W4200162831 hasPrimaryLocation W42001628311 @default.
- W4200162831 hasRelatedWork W1028999 @default.
- W4200162831 hasRelatedWork W1330596 @default.
- W4200162831 hasRelatedWork W1425529 @default.
- W4200162831 hasRelatedWork W17496886 @default.
- W4200162831 hasRelatedWork W25557923 @default.
- W4200162831 hasRelatedWork W28234129 @default.
- W4200162831 hasRelatedWork W31541371 @default.
- W4200162831 hasRelatedWork W5677694 @default.
- W4200162831 hasRelatedWork W8202203 @default.
- W4200162831 hasRelatedWork W18292581 @default.
- W4200162831 hasVolume "14" @default.
- W4200162831 isParatext "false" @default.
- W4200162831 isRetracted "false" @default.
- W4200162831 workType "article" @default.