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• W4200340195 abstract "Twitter has emerged as a popular social media platform for sharing research content and commentary from clinical and scientific meetings. The Society for Maternal-Fetal Medicine (SMFM) Annual Meeting uses the hashtag “#SMFM (year)” to engage members, trainees, and the public. We sought to gauge the role of Twitter in academic discourse around the Annual Meeting by evaluating changes in the number of meeting-related Tweets and impressions garnered by the SMFM Twitter account over the past 5 years. In a retrospective study of data from 2016-2021, we used the social media analytics platform, Sprout Social®, to identify the number of daily Tweets containing the meeting hashtag (searched “#SMFMYY”, “#SMFMYYYY”) from 1 week prior to day 1 of the meeting through 1 week after day 6 for each meeting year. To estimate the “reach” of the SMFM Twitter account, @MySMFM, we collected Twitter Analytics data on impressions (defined as the total number of times a Tweet has been seen), which were compared to the total number of meeting-related Tweets during the same period. On average, a >7-fold increase in the number of #SMFM Tweets was observed between day 1 and day 4 of the meeting, with a peak occurring on day 4, the day of the opening plenary session (Fig. 1). The number of daily Tweets during the meeting increased substantially in 2020 compared with 2019 (n=2295 vs. 1462 on day 4; 57% increase). Notably fewer Tweets were posted during SMFM 2021 – the only virtual meeting (n=881 on day 4). Despite half the number of total meeting-related Tweets compared with 2020, impressions nearly doubled in 2021, reaching 606,000 (Fig. 2), evidence of the growing reach of the SMFM through Twitter. These data demonstrate remarkable growth in Twitter use and engagement during the SMFM Annual Meeting in recent years, and show that Twitter is an important tool for real-time dissemination and discussion of pregnancy-related research. The reduction in Tweet volume in 2021 suggests that the virtual meeting had a negative effect on members’ social media engagement.View Large Image Figure ViewerDownload Hi-res image Download (PPT)" @default.
• W4200340195 created "2021-12-31" @default.
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• W4200340195 date "2022-01-01" @default.
• W4200340195 modified "2023-09-26" @default.
• W4200340195 title "#SMFM: More than just a hashtag" @default.
• W4200340195 doi "https://doi.org/10.1016/j.ajog.2021.11.288" @default.
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