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- W4200453921 abstract "Millennial tourism is one of the fastest-growing sectors of the industry. Millennials are not wellness newbies. The fact is that how Millennials live (lifestyle) has an association with their demand for tourism. Therefore, it is important to understand the Millennials’ wellness habits, know what they expect and identify the mythical Millennials on tourism. Using the theory of cultural complexity, we intend to identify how Millennial myths and lifestyles impact their mindset with regard to the practicality of travelling. We discuss the recent trends in global Millennials travel statistics in order to understand their travel myths, wellness and lifestyle. The wellness tourism segment is another branch of Millennial tourism. Millennials are more lifestyle-focused and target grander values on wellness experiences and health conditions than material possessions. Nutrition and diet are among the dominant segments in the wellness industry. Finally, we discuss how important sustainable tourism is with its challenges and opportunities." @default.
- W4200453921 created "2021-12-31" @default.
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- W4200453921 date "2021-10-14" @default.
- W4200453921 modified "2023-09-29" @default.
- W4200453921 title "Millennial tourism" @default.
- W4200453921 doi "https://doi.org/10.4324/9781003170631-9" @default.
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