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• W4200468716 endingPage "105864" @default.
• W4200468716 startingPage "105864" @default.
• W4200468716 abstract "The overconsumption of meat has been related to negative health, environmental, and animal welfare effects. As such, many people are now reducing their meat consumption, and for some this includes increasing their consumption of meat substitutes. While research has discussed the barriers towards the adoption of meat substitutes, there is a lack of studies examining the differences between omnivores and veg*ns. The objective of this research is to explore the facilitators, barriers, and negotiations (i.e., tensions) that various dietary groups encounter with meat substitutes. Six focus groups were conducted and our analysis found clear tension between many influences in food choice. These tensions result in the influences (sensory preferences, meat substitutes' classification, health perceptions, and social/culture) being both facilitators and barriers dependent on the dietary group. Yet, there are also key facilitators across all dietary groups such as resources (packaging and labelling), and food context (restaurants, takeaways), as well as barriers such as the vegan tax (high price) and lack of trust. A main value negotiation was also exhibited by all dietary groups, balancing familiarity with food/meal freedom and versatility. We provide a reflection on the practical implications for meat substitute companies." @default.
• W4200468716 created "2021-12-31" @default.
• W4200468716 creator A5007032254 @default.
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• W4200468716 creator A5068515925 @default.
• W4200468716 date "2022-03-01" @default.
• W4200468716 modified "2023-10-13" @default.
• W4200468716 title "What's your beef with meat substitutes? Exploring barriers and facilitators for meat substitutes in omnivores, vegetarians, and vegans" @default.
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• W4200468716 doi "https://doi.org/10.1016/j.appet.2021.105864" @default.
• W4200468716 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/34920050" @default.
• W4200468716 hasPublicationYear "2022" @default.
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