Matches in SemOpenAlex for { <https://semopenalex.org/work/W4200492726> ?p ?o ?g. }
Showing items 1 to 63 of
63
with 100 items per page.
- W4200492726 endingPage "257" @default.
- W4200492726 startingPage "252" @default.
- W4200492726 abstract "The article is devoted to the problems of marketing strategy and activity of the tourist enterprise. In the context of the coronavirus infection pandemic, significant changes are taking place in the tourism industry. Adequate response of tourism enterprises to possible changes in data through marketing tools, a key element in modern conditions is – the creation of a sustainable brand and the use of marketing support tools. The article analyzes the relationship between these problems. As a result of the study, the authors identified the main trends, conditions of the tourism market and the generalized consequences of the pandemic: new attributes of travel, changes in the activities of tour operators, new technological solutions. Features of the market of tourist services are characterized. It is determined that an important problem that limits the possibilities of the fullest use of the entrepreneurial potential of tourism organizations is the insufficient level of strategically-oriented marketing justifications in the management decisions. The urgency of the research topic necessitated the improvement of management systems of business structures of various profiles and, in particular, operating in the market of tourist services, which retain a high potential for development in a crisis situation. One of the main areas of such improvement is to increase the level of marketing support of the management process with its ability to initiate significant business effects." @default.
- W4200492726 created "2021-12-31" @default.
- W4200492726 creator A5004785587 @default.
- W4200492726 creator A5040257766 @default.
- W4200492726 creator A5050833473 @default.
- W4200492726 creator A9999999999 @default.
- W4200492726 date "2021-10-04" @default.
- W4200492726 modified "2023-09-27" @default.
- W4200492726 title "MARKETING MANAGEMENT OF THE ACTIVITIES OF DOMESTIC ECONOMIC ENTITIES IN THE TOURIST SERVICES MARKET OF UKRAINE" @default.
- W4200492726 doi "https://doi.org/10.31891/2307-5740-2021-298-5(1)-44" @default.
- W4200492726 hasPublicationYear "2021" @default.
- W4200492726 type Work @default.
- W4200492726 citedByCount "0" @default.
- W4200492726 crossrefType "journal-article" @default.
- W4200492726 hasAuthorship W4200492726A5004785587 @default.
- W4200492726 hasAuthorship W4200492726A5040257766 @default.
- W4200492726 hasAuthorship W4200492726A5050833473 @default.
- W4200492726 hasAuthorship W4200492726A9999999999 @default.
- W4200492726 hasBestOaLocation W42004927261 @default.
- W4200492726 hasConcept C144133560 @default.
- W4200492726 hasConcept C151730666 @default.
- W4200492726 hasConcept C162853370 @default.
- W4200492726 hasConcept C17744445 @default.
- W4200492726 hasConcept C18918823 @default.
- W4200492726 hasConcept C192975520 @default.
- W4200492726 hasConcept C199539241 @default.
- W4200492726 hasConcept C200288055 @default.
- W4200492726 hasConcept C2779343474 @default.
- W4200492726 hasConcept C48891531 @default.
- W4200492726 hasConcept C86803240 @default.
- W4200492726 hasConcept C93032411 @default.
- W4200492726 hasConceptScore W4200492726C144133560 @default.
- W4200492726 hasConceptScore W4200492726C151730666 @default.
- W4200492726 hasConceptScore W4200492726C162853370 @default.
- W4200492726 hasConceptScore W4200492726C17744445 @default.
- W4200492726 hasConceptScore W4200492726C18918823 @default.
- W4200492726 hasConceptScore W4200492726C192975520 @default.
- W4200492726 hasConceptScore W4200492726C199539241 @default.
- W4200492726 hasConceptScore W4200492726C200288055 @default.
- W4200492726 hasConceptScore W4200492726C2779343474 @default.
- W4200492726 hasConceptScore W4200492726C48891531 @default.
- W4200492726 hasConceptScore W4200492726C86803240 @default.
- W4200492726 hasConceptScore W4200492726C93032411 @default.
- W4200492726 hasIssue "5 Part 1" @default.
- W4200492726 hasLocation W42004927261 @default.
- W4200492726 hasOpenAccess W4200492726 @default.
- W4200492726 hasPrimaryLocation W42004927261 @default.
- W4200492726 hasRelatedWork W2016406111 @default.
- W4200492726 hasRelatedWork W2094077433 @default.
- W4200492726 hasRelatedWork W2379892583 @default.
- W4200492726 hasRelatedWork W2389856211 @default.
- W4200492726 hasRelatedWork W2393583908 @default.
- W4200492726 hasRelatedWork W2969964158 @default.
- W4200492726 hasRelatedWork W3009129949 @default.
- W4200492726 hasRelatedWork W4225565574 @default.
- W4200492726 hasRelatedWork W4241844756 @default.
- W4200492726 hasRelatedWork W605448354 @default.
- W4200492726 hasVolume "298" @default.
- W4200492726 isParatext "false" @default.
- W4200492726 isRetracted "false" @default.
- W4200492726 workType "article" @default.