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- W4205673531 abstract "Audience research can take many forms, and theatre practitioners routinely study audience responses to artistic work as an organic part of artistic praxis. Their audience research has many outputs and is used to develop new plays, inform artistic programming decision-making, cultivate donors, and design marketing strategies. This chapter privileges such practitioner knowledge, specifically the knowledge dramaturgs generate about audiences through public facing dramaturgy. Public facing dramaturgy focuses on the development of audience-oriented dramaturgical materials or programs, such as post-performance discussions or lobby displays. Doing public-facing dramaturgy requires deep understanding of what audience members most need to engage with a performance, and dramaturgs develop these understandings through the organic processes of asking questions, gathering information about audiences, making sense of the information they gather, and making decisions about form and content in response to their learnings." @default.
- W4205673531 created "2022-01-26" @default.
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- W4205673531 date "2022-01-10" @default.
- W4205673531 modified "2023-09-27" @default.
- W4205673531 title "Public facing dramaturgy as audience research" @default.
- W4205673531 doi "https://doi.org/10.4324/9781032214146-12" @default.
- W4205673531 hasPublicationYear "2022" @default.
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